September 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Gopuff Now Lets Shoppers Add Products to Their Cart From Display Ads

Gopuff has built three new capabilities into its commerce media advertising business in an effort to draw more advertisers to its fast-delivery platform. First, a new partnership with AdAdapted lets people instantly add products to their Gopuff cart by clicking on an ad anywhere on the internet. Second, advertisers can create branded shops on the…
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