One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality experiments. These experiments are cost-effective, straightforward and reliable, if done right. Geo media experiments typically use large marketing areas, such as Nielsen’s Designated Market Areas (DMAs). Unlike traditional matched market testing, this modern approach involves […]
The post ZIP Codes: The Simple Fix For Advertising ROI Measurement appeared first on AdExchanger.
More Stories
Vast Billboards’ pro-bono ads encourage Timaru to shop local
Remedy Place: Where Self-Care Meets Social Connection
Voices of Hope launches powerful campaign and new website to tackle mental health stigma