Undertow Media wins beauty powerhouse Estée Lauder

AUCKLAND, Today: Undertow Media has added a major win to its growing client list by securing The Estée Lauder Companies (ELC) as their new PR partner in New Zealand.

Following a competitive pitch, Undertow will now lead all media and influencer campaigns for ELC, a beauty powerhouse.

Kate Gildea, Enterprise Marketing & Data Director for Estée Lauder Companies ANZ, says the agency’s expertise makes them the ideal choice, noting their attention to trends.

“We are delighted to be partnering with Undertow Media. Their exemplary reputation in New Zealand, coupled with their extensive experience working with premium lifestyle brands, makes them an ideal partner,” she says.

“From La Mer to M·A·C, Jo Malone London to Estée Lauder, these are the names that define the beauty industry. We can’t wait to craft campaigns that celebrate these legendary brands and make a local impact.” – Jess Mayhew

“Additionally, their strong understanding of both traditional and social media landscapes will be invaluable to further grow the presence of The Estée Lauder Companies’ brands in New Zealand.”

Undertow will manage iconic brands like Estée Lauder, M·A·C, Bobbi Brown, La Mer, Clinique, Tom Ford Beauty, Jo Malone London, and Aveda, boosting their local presence.

“Getting to work with ELC feels like we’ve just unlocked the ultimate beauty kit,” says Jess Mayhew, General Manager – Head of Consumer at Undertow.

“From La Mer to M·A·C, Jo Malone London to Estée Lauder, these are the names that define the beauty industry. We can’t wait to craft campaigns that celebrate these legendary brands and make a local impact.”

Founded in 2013, Undertow Media’s other high-profile clients include Woolworths, Fujifilm, Beam Suntory, Logitech, and Dulux.