As Acquisition Becomes Trickier, Traditional Marketing Is In For A Reckoning

Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the remedies for this case could disrupt the bedrock of marketing. Search marketing, for example, is a linchpin of acquisition strategies that commands nearly 40% of US ad spend. Google’s ad tech commands a massive share of the […]

The post As Acquisition Becomes Trickier, Traditional Marketing Is In For A Reckoning appeared first on AdExchanger.

AdExchanger