Perplexity Is Referring Modest Traffic to Publishers, Even to Those Who Try Blocking It

Publishers are starting to see referral traffic from AI search engine Perplexity, according to data from three sources. The New York Times, The Guardian, and Forbes are all seeing traffic referrals, despite having previously blocked Perplexity’s bots from crawling their content. Forbes, the news site benefitting from Perplexity’s referral traffic the most, per Similarweb data,…
Adweek Feed