Vistar Media and Jolt partner up

Out-of-home technology solutions provider Vistar Media has announced a partnership with electric vehicle charging network and outdoor advertisers Jolt.

For Jolt, this partnership will enhance its advertising operations across Aotearoa, Australia, the UK and Canada, where its digital OOH screens span high-traffic urban areas.

These will now be managed and operated using Vistar’s suite of enterprise software, including its ad server, content management system and supply-side platform.

Luke Adams, Director of Enterprise Sales, APAC at Vistar Media says, “Jolt’s is a unique player in the space, championing data-driven integrated audience strategies with broadcast reach and 1:1 engagement opportunities for brands. Their network is a gateway to a key audience globally, and we’re excited to strengthen our partnership, bring better technology and enhanced value to JOLT and the advertisers running campaigns on their screens.”

Jolt will continue providing advertisers with high visibility opportunities across key urban locations and 1:1 consumer engagement via the app, with added benefits from Vistar’s enterprise technology.

Michael Selden, GM of Sales at Jolt says, “Vistar is Jolt’s global partner that helps enable our ad-funded EV charging network providing free, fast, and clean electric vehicle charging to all EV drivers. Jolt’s unique EV charging-integrated media solution sparks change for brands and provides more innovative and meaningful ways to connect with premium audiences.

“The partnership allows brands to innovatively connect with broadcast audiences across Australia, New Zealand, the UK and Canada revolutionising digital out-of-home and delivering meaningful impact to local communities.” 

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