Blackweek’s Founders Have a Plan to Create the ‘Black Davos’

Days out from the inaugural event, Blackweek’s organizers already have a long-term vision. “We want this to be the Black Davos,” Walter T. Geer III, Blackweek co-founder and VML’s chief creative officer (CCO) of Innovation for North America, told ADWEEK. From Oct. 15-18, Blackweek will debut in NYC, where senior marketers from brands including Ugg…
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