Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping when it announced its contract with Nielsen had lapsed.
The post Why The Paramount And Nielsen Spat Matters In TV Measurement Land appeared first on AdExchanger.
More Stories
Poppi Will Advertise During Super Bowl 59
Here’s the Roundup for the Week Ending January 24
Progressive Insurance Will Not Return to Super Bowl After Last Year’s Overtime Ad