Even brand safety companies think news blocking has gone too far. On Tuesday – and just in time for the US presidential election – DoubleVerify (DV) announced a so-called News Accelerator initiative to explore ways to help advertisers support legitimate news outlets and reach valuable audiences, while still keeping brands away from misinformation and disreputable sites. […]
The post Forget The FUD, Now DoubleVerify Wants Advertisers To Get Back Into The News appeared first on AdExchanger.
More Stories
Unbound joins HubSpot for elite client data
Citigroup Scales Back DEI Initiatives
Ticker: CBS News Tweaks Format of CBS Evening News