Instagram, Eyeing Gen Z Push, Poaches YouTube Exec for Top Global Marketer Role

Instagram has a new head marketer. Jake O’Leary has joined Instagram as global head of marketing, Meta confirmed to ADWEEK. He will lead marketing for the Instagram app, Instagram’s creators, and Threads. O’Leary’s purview has been covered by Eshan Ponnadurai, Meta’s VP and president of consumer marketing, who oversees marketing across multiple properties owned by…
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