November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges

The regular drip of reports by watchdogs like Adalytics is normally followed by widespread – more or less genuine – outrage. This pattern reveals two facts about the digital advertising industry. One: The road to (real) accountability is still long and winding. Two: The way most of the industry is tackling the topic of transparency […]

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