November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Mark Penn Finds the Many Ties Between Politics and Marketing

Stagwell chairman and CEO Mark Penn can’t tell you who will win the upcoming presidential election. But he can give you a history lesson on how both the winners and losers of past elections strategized and marketed themselves – and how that ties in with current brand marketing trends. Penn went over the basics of…
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