November 1, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces

For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating particular shows before deciding whether to run ads, said Michael Consolazio, VP and digital brand standards lead at GroupeConnect, a division of Publicis Groupe. There […]

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