On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.
The post Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.
The post Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist