On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.
The post Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.
The post Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting appeared first on AdExchanger.
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