TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of the Coalition for Innovative Media Measurement (CIMM).
The post How Do You Solve A Problem Like TV Measuring? Maybe This CIMM Report Will Help appeared first on AdExchanger.
More Stories
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most
The Biggest TV News Departures and Shake-Ups of 2024