December 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Do You Solve A Problem Like TV Measuring? Maybe This CIMM Report Will Help

TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of the Coalition for Innovative Media Measurement (CIMM).

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