November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Netflix As Frankenstein, Because It’s A Live; Vice Ads Take Over The Big Platforms

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they bill clients.

The post Netflix As Frankenstein, Because It’s A Live; Vice Ads Take Over The Big Platforms appeared first on AdExchanger.

AdExchanger