The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect. ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the analytics to […]
The post Meet Evertune, A Gen-AI Analytics Startup Founded by Trade Desk Vets appeared first on AdExchanger.
More Stories
Warner Bros. Discovery continues exclusive partnership with SailGP
How Curiosity and Innovation Fuel Success With PepsiCo
Marketing Has Made Great Progress, But Media Is Still A Minimum Viable Product