CTV is the hottest growth channel in ad tech, but there’s still plenty of untapped programmatic opportunity. That’s why Viant acquired CTV data platform IRIS.TV. The deal was announced during Viant’s Q3 earnings call on Tuesday. Viant did not disclose the terms of the deal. A common complaint among advertisers is their lack of transparency […]
The post Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach appeared first on AdExchanger.
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