December 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Race To The Bottom Is Over. Advertisers Care About Quality Again

Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course. The digital landscape […]

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