The data unit Epsilon has emerged as one of Publicis Groupe’s biggest weapons of its recent success, helping its stock soar nearly 70% since the beginning of 2023. “Epsilon and Publicis Media operation are now totally intertwined and at the heart of our connected media ecosystem,” CEO Arthur Sadoun told investors in its Q3 earnings…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
CNN To Cut 6% of Workforce as It Pivots to Digital
Dentsu Hires IAB’s Jeffrey Bustos to Build Out Retail Media Measurement
Here’s How Much TikTok Has Dominated Short-Form Video