How Publicis Won The Data Wars, and What Omnicom-IPG Must Do To Have A Shot

The data unit Epsilon has emerged as one of Publicis Groupe’s biggest weapons of its recent success, helping its stock soar nearly 70% since the beginning of 2023. “Epsilon and Publicis Media operation are now totally intertwined and at the heart of our connected media ecosystem,” CEO Arthur Sadoun told investors in its Q3 earnings…
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