Meta announces the launch of Threads API to help businesses and creators effectively manage their content on the platform. This...
Year: 2024
MAGNA raised its global ad spend forecast, predicting 10% growth this year to $ 927 billion. Plus: TikTok homes in...
A new campaign for Samsung has showed off the advanced AI features of the latest Galaxy S24 Ultra and S24+...
CANNES, France--Havas is the latest of the Big Six holding groups to bet big on AI, announcing plans to invest...
Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their...
After 20 years working for global agencies, Kiwi Gareth O’Connor has created Something Different, a new venture which aims to...
CANNES, France--It was with grand ambitions that ad industry legend Martin Sorrell launched S4 Capital in 2018. Instead of competing...
Covering retail media entails a great deal of déjà vu. For instance, The Trade Desk announced today an integration with...
AUCKLAND, Today: Omnicom Media Group (OMG) has named Angela Spain as General Manager of PR for OMG Content, New Zealand....
Generative AI is only as good as the data it's trained on. And in today's privacy-centric world, the most valuable...