Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic...
Year: 2024
TRACK+Tribal (Part of the DDB Group) have strengthened its team with four new recruits. Sabine Sims and Jordyn Hart have...
The small screen didn't bring the big numbers. After a several-month delay due to the Hollywood strikes, the Emmy Awards...
AUCKLAND, Today: Public relations consultancy Botica Butler Raudon Partners has appointed Cyrilla Au as account executive to meet increasing demand for...
This fall, led by younger consumers, we saw Black Friday online spending reach an all-time high of $ 9.8 billion...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannot Fulfill This Request Generative AI products continue...
To celebrate the 25th anniversary of the release of her debut single, "Baby One More Time," Britney Spears partnered with...
The marketing industry is calling out for leadership. And CMOs are responding: “Meh.” Marketing chiefs are accustomed to justifying their...
As transparency and media quality continue to frustrate programmatic buyers, consumer packaged goods giant Kimberly-Clark is tackling these challenges directly...
Salesforce continues to set great store by generative AI. On Sunday, at the National Retail Federation conference in New York...