The Chrome Privacy Sandbox, Google’s petri dish for testing and developing privacy-preserving ad targeting and measurement, has become the rope...
Year: 2024
This week's episode of TechMagic with Cathy Hackl is all about the Apple Vision Pro and spatial computing. Hackl and...
Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of...
Ahead of its ad tier launch, layoffs are coming to Prime Video. Top line Today, Mike Hopkins, svp at Prime...
Instacart is expanding its ad offerings with Caper Carts, the Instacart-owned shopping carts that scan items for self-checkout. But the...
Popeyes never backs down from a challenge, as is represented by its starting of the chicken sandwich wars a few...
More than half a billion (585 million) people globally play basketball annually, the National Basketball Association (NBA) discovered through a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Creative Controls Does “alt_copy_copy2_brand_red_hold” mean anything...
People have been shopping in stores for centuries. Trading posts, shops, markets, boutiques, chain stores. People like to look at...
Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom...