January 8, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBCU Supersizes Super Bowl Ad Offerings and AI Capabilities Ahead of 100th Anniversary

NBCUniversal will turn 100 in 2026, and ahead of its anniversary, the company is announcing a slate of new advertising features and AI capabilities, including an updated ad model for live events such as the Super Bowl. Today at the Consumer Electronics Show (CES), NBCUniversal previewed its future of full-funnel advertising and unveiled new engagement…
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