A flurry of recent deals and investments show how technology firms that specialize in performance advertising are leading the next wave of influencer marketing. Despite ongoing uncertainty about TikTok’s future, recent deals signal that investors are making big bets on the $ 9.3 billion that U.S. advertisers will spend on influencer marketing this year, according to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform