February 6, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Indie Agency Acadia Aims for 50% of Revenue From Retail Media by 2026

Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom’s acquisition of Flywheel Digital last year for $ 835 million was the holding company’s largest deal to date. The…
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