March 14, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

After Record-Breaking Ad Sales, Comcast NBCU and the Olympics Team Up Again

Following record-breaking ad sales and surging viewership, the Olympics and Comcast NBCUniversal are teaming up once again. On Thursday, the International Olympic Committee (IOC) and Comcast NBCUniversal announced they are entering a new $ 3 billion partnership. This includes media rights on all platforms in the U.S. for the Olympic Games through 2036, as well as…
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