In a tough economy, the retailer’s new CMO is touting its fashion credentials and value. Adweek Feed Tags: ‘That challenge Comeback JCPenney People Surprised Trendy Continue Reading Previous Special PR makes Global PR Agency of the Year shortlistNext Thirst Trap Ahead: Progressive Says Drive Safely Around Calvin Klein’s Bad Bunny Billboards Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. More Stories 3 min read News Over $100k initiative powers up Auckland’s indie stages March 2, 2026 Programmatic 1 min read News Acing Brand Experience With Mammut CMO Nic Brandenberger March 2, 2026 Programmatic 2 min read News Outward Bound leans into uncertainty with fearless new platform March 2, 2026 Programmatic
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