AI is a double-edged sword for publishers. On the one hand, agentic AI tools are helping publishers streamline ad sales and operations, with the efficiency gains producing incremental revenue. But, on the other hand, publishers are losing monetizable traffic to generative AI-powered search. And internal optimizations may not be enough to offset those traffic losses. […]
The post Talking AI Risks And Rewards For Publishers With AWS’s Stephanie Layser appeared first on AdExchanger.
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