Seriously, guys. Enough with the ROAS (return on ad spend) obsession. It’s time for a smarter approach to measurement that focuses on more than short-term outcomes, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network. When retail media took off around five years ago, retailers concentrated […]
The post ROAS? Nah. The Home Depot’s All About ROMO appeared first on AdExchanger.
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