March 12, 2026

Programmatic

In a world where nearly everyone is always online, there is no offline.

GAM Goes Direct To Buyers; Perplexity’s Ad Lead Exits

Get Out Of Jail Free? We’re in the age of spinoffs. “Young Sheldon,” “How I Met Your Father,” “House of the Dragon” and maybe Google Ad Manager (GAM). Google has spent the past several months helping GAM grow more self-sufficient, The Information reports. Staffers have been attempting to entice ad agencies with a new tool […]

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