When Ours, a telehealth service for couples counseling, launched in 2020, it wasn’t planning to eventually pivot to a health care-focused customer data and privacy compliance platform. But that’s exactly what happened – and it was a surprisingly logical transition, according to Adam Putterman, CMO of Ours Privacy, the CDP business that emerged from Ours […]
The post How A Couples Therapy Startup Grew Into A CDP For Health Care Marketers appeared first on AdExchanger.
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