Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works. That was the vibe at the IAB Connected Commerce event in New York City, at least. […]
The post Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing appeared first on AdExchanger.
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