HUMAN Expands Its IVT Detection Toolkit With A New Product For Advertisers, Not Platforms

On the bot-riddled open web, it can be a struggle to prevent ads from being served to invalid traffic (IVT). To filter out IVT and prevent ad serving to bots, the ad industry focuses on data contained in bid requests, such as user agent info and IP addresses. But, given the billions of bid requests […]

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