Shout Media has unveiled the newest addition to its out of home network: a truck.
Shout Roam is not just any truck though. It’s a high-impact mobile digital truck designed to take campaigns directly to audiences across Aotearoa.
Featuring LED screens on three sides, Shout Roam brings brand stories to life wherever audiences are – from inner-city streets to store openings, events, festivals and sporting fixtures.
Memorable moving moments
“Shout Roam gives brands a dynamic way to go truly everywhere,” says Shout’s sales director Jen Sergel. “It’s about meeting audiences where they are and creating memorable, moving moments that cut through.”
With route planning, event alignment and dynamic creative capabilities, Roam allows advertisers to tailor campaigns by location, time and audience. Content can be updated in real time, running full-motion video (with restrictions), animation and contextual messaging that adapts to each environment.
The mobile format integrates within Shout’s broader digital network, offering clients a tactical channel for campaign extensions, launches, or brand bursts.
“The launch of Roam represents another step in our mission to deliver innovative, and flexible DOOH solutions across the country,” says Sergel.
Shout Roam is now available for bookings.
The post DOOH on the move: Shout Media launches digital LED truck appeared first on stoppress.co.nz.
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