You know those stock images that show two businesspeople in suits shaking hands, but one is hiding a knife behind their back? Well, it would be a more accurate portrayal of the current DSP/SSP dynamic if both figures were holding knives. During PubMatic’s Q3 earnings call on Monday, several investors pressed the company’s leadership about […]
The post How PubMatic Countered A Big DSP’s Spending Dip In Q3 (And Our Theory On Who It Was) appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs