There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home advertising sector. On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP. Terms of the deal were not disclosed. The DOOH category is finally starting to generate its […]
The post Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride appeared first on AdExchanger.
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