Matt Kalish had long been frustrated by the lack of growth in creator media on channels like Twitch, YouTube, and TikTok. The DraftKing co-founder and long-time leader of the company’s North American business saw creator content struggle to grow as part of the media mix for many large brands even as traditional media audiences diminished […]
The post A Co-Founder Of DraftKings Wants To Help Creators Monetize Content appeared first on AdExchanger.
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