Broadcast radio inventory is coming to programmatic. Viant struck a deal with iHeartMedia and its Triton Digital advertising platform that will make iHeart’s broadcast radio inventory available through Viant’s DSP, the companies announced Thursday. Viant’s direct integration with iHeartMedia also allows both companies to match their data graphs and create shared IDs for targeting audiences […]
The post Broadcast Radio Is Now Available Through DSPs appeared first on AdExchanger.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle