Competition between DSPs and SSPs was extra spicy this year. The Trade Desk’s aggressive posture against SSPs – which it branded as “resellers” contributing little to the programmatic supply chain – sparked countless hot takes on ad industry social media channels and in AdExchanger columns. Thought leaders also had plenty to say about increased competition […]
The post From AI To SPO: The Top 10 AdExchanger Guest Columns Of 2025 appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected