Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media. But when it comes to interactivity, “Simplicity is key,” said Maggie Zhang, head of global video measurement GTM at Amazon Ads, during a chat with AdExchanger at CES 2026. Viewers overwhelmingly prefer straightforward […]
The post Amazon Ads Shares Interactive Video Best Practices At CES 2026 appeared first on AdExchanger.
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