Luke Burr joins Deep Media to lead Melbourne launch

Deep Media, an Advanced Amazon Ads Partner, has expanded into Victoria, Australia and appointed media leader Luke Burr as head of sales.

The company says the Melbourne expansion follows its November 2025 launch into Aotearoa as well as growing demand from advertisers. 

Innovative and fast-moving

Burr, formerly group account director at MiQ, brings more than a decade of experience. His career includes roles across Yahoo, Fairfax and leading programmatic roles.

He is also a Victoria board member for industry charitable body UnLtd. He joins Deep Media to spearhead the consultancy’s local growth, helping brands and agencies unlock value across the Amazon canvas.

“Victoria’s independent agency scene is one of the most innovative and fast-moving in the country and Deep Media is built to partner with that energy,” says Burr.

“With Amazon Ads offering marketers the ability to connect with relevant audiences across Prime Video, Netflix and various third-party publishers across the open internet, there’s never been a better time to help brands tap into its full potential. I’m excited to join a Deep Media team which is already doing great things for its partners.” 

Deep Media co-founder Paul Kent adds, “We’re growing fast because the market is shifting fast.

“Launching into New Zealand was a huge step for us and now with Luke leading the charge in Victoria, we’re even better placed to support ambitious brands and agencies across the region. He’s one of the most respected operators in the industry and brings exactly the local insight and leadership we need.” 

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