With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn’t think so.
The post The True Meaning of Holistic Media, With Carat’s Carrie Drinkwater appeared first on AdExchanger.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion