Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media ad spend alone will surpass $ 1 billion by 2029, the industry is entering a new phase of growth. However, confidence in measurement has not kept pace with this rapid expansion. Viewing retail media through the […]
The post Why Retail Media’s Next Phase Depends On Full-Funnel Measurement appeared first on AdExchanger.
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