Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Pullback Television ad revenues will drop 12% this year, according to MoffettNathanson – a loss the research firm WARC pegs at $ 25.5 billion. Despite a surge in viewership, with people stuck at home, advertisers have slashed budgets by more than 40%. Lowe’s, for… Continue reading »
The post Advertisers Cooling On TV Spots; Comcast Spins Off Blockgraph Into JV appeared first on AdExchanger.
More Stories
Uber One partners with Rhythm and Vines for the first time alongside other big brands
Week of Dec. 9 Evening News Ratings: Audience Interest is Flat as 2024 Winds Down
WNCN Names Derek Rowles News Director