The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. “It felt descriptive of the brand mission,” said Magnite CEO Michael Barrett. Meant to evoke magnetism and the “-ite” of a mineral, Magnite will also change its… Continue reading »
The post Meet Magnite, The Post-Merger Name For Rubicon Project And Telaria appeared first on AdExchanger.
More Stories
Here’s the Roundup for the Week Ending April 4
Thursday, April 3 Evening Cable News Ratings: No Maddow, No Problem for The Rachel Maddow Show
In First Big Marketing Push, OpenAI Makes ChatGPT Free for College Students