Apple’s move to make its IDFA only available on an opt-in basis will either set Facebook’s hair on fire or further solidify Facebook’s dominant market position. Depends on who you ask. Those opposing opinions underscore the confusion consuming the mobile ad tech ecosystem as it grapples with the de facto loss of user-level tracking in… Continue reading »
The post What Do Apple’s Privacy-Focused IDFA Changes Mean For Facebook? appeared first on AdExchanger.
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