Apple’s move to make its IDFA only available on an opt-in basis will either set Facebook’s hair on fire or further solidify Facebook’s dominant market position. Depends on who you ask. Those opposing opinions underscore the confusion consuming the mobile ad tech ecosystem as it grapples with the de facto loss of user-level tracking in… Continue reading »
The post What Do Apple’s Privacy-Focused IDFA Changes Mean For Facebook? appeared first on AdExchanger.
More Stories
In Paramount’s Upfront Talks, Mergers Are More of a ‘Background Topic’
Ad Blocking, Don’t Call It A Comeback; Reddit’s Reliance On Its Top 10
Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It