During times of crisis, advertisers want to connect with people reading local journalism. Michigan-based McLaren Health Care used Gannett’s sponsored content offering to share critical messages during the pandemic with a more nuanced, responsive approach than it could achieve with just banner ads. For example, the health care company noticed many patients were avoiding medical… Continue reading »
The post McLaren Health Care Embraces Local Advertising During The Pandemic appeared first on AdExchanger.
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